You want people to buy something from your business or contribute to your charity or participate in your community. The problem is that you can’t just knock on doors asking people to invest their limited time with you.
I believe the solution is to invite select people into a conversation and spend more time with anyone asking questions that lead to their confirmation of your relevance in their life. There are 4 narrowing focus themes in the conversion funnel that work like a soft sale or social dating when you publish trackable stories that entertain and educate your audience.
The wide mouth of the conversion funnel is themed 1)Awareness Campaign.
Anyone asking questions is themed 2)Interest Campaign.
Anyone still listening is themed 3)Desire Campaign.
Anyone giving you money or subscribing with engagement is themed 4)Action Campaign.
Having a Digital Strategy can empower a small business to build, track and document their ROI using the DS&PR process. After publishing each campaign on their website with supporting stories, social reposts, comment threads and social bulletins, they are ready to database a new publishing process called the Ambassador Funnel exclusively for returning customers.