I believe in marketing moments. This is a series light weight interactions over time with compelling content and stories that empower customers to absorb or return to the experience on their own terms. The job of Public Relations is to craft activities and messages in bite size moments on channels that keep a client top of mind with customers.
Marketing is not advertising anymore. Today marketing is the art of telling a story that resonated with your audience and then spreads. All marketing messages are an interruption in a customer’s mind. When a company Earns Attention and Builds Trust over time, customers don’t mind their marketing messages as much as the competition. That’s just how simple and transparent I believe the agenda should be.